Maaza

Of late, the Indian market is witnessing the entry of a large number of small manufacturers producing only mango fruit drink. Maaza has a distinct pulpy taste as compared to Frooti and tastes slightly sweeter than Slice. Initially Coca-Cola had also launched Maaza in orange and pineapple variants, but these variants were subsequently dropped.

However, all brands are also now available in small cartons and large PET bottles. Mango, Tropical, Guava, Lychee, Passion Fruit/Maracuja, Pineapple, Banana, Papaya, Fruit Punch) in 9 different packaging formats (f.e.

Maaza claims to contain mango pulp of the Alphonso variety, which is known as the King of Mangoes in India. Maaza was launched in 1976 in India. By 1995, it had acquired rights to the Maaza brand in these countries through Maaza International Co LLC Dubai.

PET bottles, cartons, glass bottles and cans) suitable for all segments of the market. . Maaza currently dominates the fruit drink category and competes with Pepsi s Slice brand of mango drink and Frooti, manufactured by Parle Agro. While Frooti was sold in small cartons, Maaza and Slice were initially sold in returnable bottles.

Infra Foodbrands offers Maaza in 9 flavours (f.e. As for North America, Maaza was acquired by House of Spices in 2005. Since 1998 Infra Foodbrands, located in The Netherlands, has started distribution in Europe, West-Africa, North America, Canada and the Caribbean, using frequent worldwide connections from Rotterdam Main Port.

Coca-Cola has recently re-launched these variants again in the Indian market. Mango drinks currently account for 90% of the fruit juice market in India. Since 2006 Infra Foodbrands is the owner of the Maaza brand and exports to 33 countries worldwide. Infra Foodbrands develops, designs, distributes and markets a range of beverages, all supported by marketing- and promotional support programmes.

The Union Beverages Factory, based in the United Arab Emirates, began selling Maaza as a franchisee in the Middle East and Africa in 1976. Maaza (Hindi: मज़ा, Bengali: মযা) is a Coca-Cola fruit drink brand marketed in India and Bangladesh, the most popular drink being the mango variety, so much that over the years, the Maaza brand has become synonymous with Mango.

In India , Maaza was acquired by Coca-Cola India in 1993 from Parle-Bisleri along with other brands such as Limca, Citra, Thums Up and Gold Spot.